Cha-Cha-Cha-Chia... now what?

So Santa brought the kids Chia pets for Christmas and they LOVE them. Each pet came with a little plastic Chia shaped alarm clock which was probably one of their favorite gifts. When the alarm goes off (and you never know when that will be they way they are programmed!), the "alarm" is the Chia song. Kevin has a special Chia song jig... it's so funny. If I can ever get it on video, I'll post it here! Our Chia's are fully "grown" and that brings me to my "now what" question... they look nice and all but is that it? We just keep watering it? Because quite frankly, they kind of smell. I know you can do other herbs and it would be cool if we could grow something we could actually use in the kitchen. Any Chia experts out there?

Here's Eddie's Chia Elephant:



Here's Ryan's Chia Kitten (he's looking a little floppy in this picture):



And lastly is Kevin's Chia Dog: